ASOScan Blog
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What Is a Mobile App Marketing Agency? (+ How to Choose One in 2026)
A mobile app marketing agency specializes in promoting apps through ASO, paid ads, influencer campaigns, and data-driven strategies to maximize downloads and revenue. These agencies combine creative m…
App Store Keywords: The Complete 2026 Guide to Research, Optimization & Ranking
App Store keywords are the terms users search to find apps—they directly impact your visibility and downloads. This guide covers how to research, select, and optimize them for higher rankings in 2026.
Google Play Search Optimization (GPSO): The 2026 Guide for Better App Rankings
Google Play Search Optimization GPSO is the process of improving your app's visibility in the Google Play Store's search results and rankings. Just like SEO for websites, GPSO helps your app get disco…
ASO in 2026: The Complete Guide to App Store Optimization
App Store Optimization ASO is the process of improving your app's visibility and conversion in the App Store and Google Play. In 2026, ASO remains a critical growth lever for mobile apps, with 65% of…
App Store Optimization Jobs in 2026: Your Complete Career Guide
App Store Optimization ASO jobs focus on improving mobile app visibility in digital stores through keyword optimization, creatives testing, and performance analysis. With over 1,000 open positions in…
Apple Search Ads Certification: The Complete Guide for 2026
Apple Search Ads Certification validates your expertise in running and optimizing paid search campaigns for iOS apps. This guide covers everything you need to know to earn it in 2026.
App Store Ranking in 2026: How to Improve Visibility & Downloads
App Store ranking determines how visible your app is in search results and charts, directly impacting downloads. In 2026, ranking is influenced by metadata, keywords, user engagement, and algorithmic…
App Store Screenshots: The Ultimate Guide to Size, Design & Conversion (2026)
Master App Store screenshots — the exact size and format requirements, design best practices, and conversion tips for iOS and Google Play, with templates to get every field right.
Mobile App Marketing: Strategies, Tools, and Tips for Success
Mobile app marketing is the process of promoting and optimizing mobile applications to increase visibility, downloads, and user engagement. With millions of apps competing for attention, effective mar…
How to Send ASO Alerts to Microsoft Teams (Workflow Setup)
Get ASO alerts in Microsoft Teams as they happen. A five-minute, no-code guide to connecting ASOScan to Teams with a Power Automate Workflow (the current method now that connectors are retiring) — plus which alerts to route there.
How to Send ASO Alerts to Slack (Webhook Setup Guide)
Get rank drops, competitor changes, and review spikes in Slack as they happen. A five-minute, no-code guide to connecting ASOScan to Slack with an incoming webhook — plus which alerts are worth routing there.
Best ASO Tools in 2026: An Honest Comparison (with Pricing)
There is no single best ASO tool — it depends on your portfolio and needs. An honest, dated side-by-side of the top App Store Optimization tools in 2026, with cost-per-keyword and where each one wins (and falls short).