ASOScan vs MobileAction
An honest side-by-side comparison. We show where we win and where MobileAction still leads.
MobileAction is a paid-first app marketing intelligence platform ($49-500+/mo) with deep Apple Search Ads bid automation and ad-market data. ASOScan is an AI-native ASO platform ($15-299/mo) with a 6-source keyword engine, real-time alerts, more apps and keywords per tier — and it now runs your campaigns too: Google Ads and Apple Search Ads, built on the keywords you already track, created paused. If paid search is your full-time job and you need the deepest bid automation, choose MobileAction. If you want paid built into your organic ASO command center, choose us.
The numbers, side by side.
Every row is verifiable on each company's public pricing page.
| ASOSCANPro | MOBILEACTIONStarter | ASOSCANBusiness | MOBILEACTIONGrowth | |
|---|---|---|---|---|
| Price | $59/mo | ~$49-79/mo | $149/mo | ~$149-249/mo |
| Apps | 12 | 3-5 | 35 | 10-15 |
| Total keywords | 3,000 | ~300-500 | 8,000 | ~3,000-4,500 |
| AI credits | 80/mo | — | 300/mo | — |
| Real-time alerts (live) | ✓ | — | ✓ | — |
| Cross-platform grouping | ✓ | — | ✓ | — |
| Pre-computed opportunities | ✓ | — | ✓ | — |
| Apple Search Ads + Google Ads campaigns | ✓ | ✓ | ✓ | ✓ |
| SDK intelligence | — | ✓ | — | ✓ |
| Keyword spy | ✓ | ✓ | ✓ | ✓ |
| Price per app | $4.92 | ~$16 | $4.26 | ~$17 |
MobileAction pricing is approximate (varies by plan configuration). Verified on mobileaction.co as of April 2026.
Choose MobileAction if…
- Apple Search Ads is your primary, full-time channel and you need the deepest bid automation and ad-market intelligence
- You rely on SDK intelligence and ad-creative galleries for competitive research
- You need download and revenue estimates for market sizing
MobileAction is a strong platform. Their Apple Search Ads integration is best-in-class.
Choose ASOScan if…
- You want more apps and keywords per tier — 12 apps and 3,000 keywords at $59/mo vs 3-5 apps at $49-79/mo
- You want AI metadata generation and review sentiment analysis included at every tier
- You value transparent, published scoring methodology — every signal weight is documented
- You want pre-computed keyword opportunities from 6 sources, ready each morning
- You want real-time browser updates without refreshing
- You work across iOS + Android and want cross-platform app grouping
- You want to launch Google Ads + Apple Search Ads from the same keyword data — created paused, built into your organic command center
Common questions
Is ASOScan cheaper than MobileAction?
Yes. Our Pro plan is $59/mo for 12 apps and 3,000 total keywords ($4.92/app) vs MobileAction's Starter at ~$49-79/mo for 3-5 apps (~$16/app). Our Business plan is $149/mo for 35 apps and 8,000 total keywords ($4.26/app) vs their Growth at ~$149-249/mo for 10-15 apps (~$17/app). You get more apps and more keywords per dollar at every tier, plus AI features included.
Does ASOScan manage Apple Search Ads?
Yes. ASOScan runs Apple Search Ads campaigns (and Google Ads for Android), built from the keywords you already track and created paused so nothing spends until you say go. MobileAction is a paid-first platform and goes deeper on bid automation and ad-market intelligence — if paid search is your full-time job, it's the deeper tool. If you want paid built into your organic ASO command center, ASOScan does both. (Ad campaigns drive traffic and installs, not organic rank.)
Can I switch from MobileAction to ASOScan?
Yes. Every plan comes with a 7-day free trial on whichever plan you pick. You can run both tools in parallel during the trial to compare them with your own data, and import your keyword lists via CSV or the bulk keyword add sheet. A card is required to start the trial, but you can cancel anytime before it ends and pay nothing.
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