ASOScan vs MobileAction
An honest side-by-side comparison. We show where we win and where MobileAction still leads.
MobileAction is a paid-first app marketing intelligence platform ($49-500+/mo) with deep Apple Search Ads bid automation and ad-market data. ASOScan is an AI-native ASO platform ($15-299/mo) with a 6-source keyword engine, real-time alerts, and more apps and keywords per tier. It also runs your campaigns: Google Ads and Apple Search Ads, built on the keywords you already track, created paused. If paid search is your full-time job and you need the deepest bid automation, choose MobileAction. If you want paid built into your organic ASO command center, choose us.
The numbers, side by side.
Every row is verifiable on each company's public pricing page.
| ASOScanPro | MobileActionBasic | ASOScanBusiness | MobileActionPro | |
|---|---|---|---|---|
| Price | $59/mo | $69/mo | $149/mo | $239/mo |
| Apps | 12 | 8 | 35 | 10 |
| Total keywords | 3,000 | 500 | 8,000 | 1,500 |
| AI credits | 80/mo | — | 300/mo | — |
| Real-time alerts (live) | Yes | — | Yes | — |
| Cross-platform grouping | Yes | — | Yes | — |
| Pre-computed opportunities | Yes | — | Yes | — |
| Apple Search Ads + Google Ads campaigns | Yes | Yes | Yes | Yes |
| SDK intelligence | — | Yes | — | Yes |
| Keyword spy | Yes | Yes | Yes | Yes |
| Price per app | $4.92 | $8.63 | $4.26 | $23.90 |
MobileAction pricing is approximate (varies by plan configuration). Verified on mobileaction.co on 22 August 2026. MobileAction's Ad Intelligence, Search Ads Intelligence, CPP Intelligence and API tiers remain quote-only.
Feature-by-feature breakdown
Paid-search and ad intelligence
Start here, because it is the honest reason to choose MobileAction. Their Search Ads Intelligence, Ad Intelligence, CPP Intelligence and ad-creative library are a dedicated paid-acquisition product, and a tool built around Apple Search Ads bid management will go deeper than we do on bid automation and ad-market data.
ASOScan does run campaigns: Google Ads and Apple Search Ads from inside the product on Pro and above, built from the keywords you already track organically and created paused so nothing spends before you approve it. That is a different proposition from a paid-first platform, and we are not claiming parity with one.
Organic keyword depth per dollar
MobileAction Basic is $69/mo for 500 keywords across 8 apps; Pro is $239/mo for 1,500 keywords across 10 apps. ASOScan Pro is $59/mo for 3,000 keywords across 12 apps. Their Lite tier at $15/mo tracks 100 keywords, which sits below our Solo tier's 500 at the same price.
On top of the raw allowance, ASOScan pre-computes keyword opportunities from six sources (your metadata, your tracked competitors, an AI engine, Google Suggest expansions, store picks and a category trending index) and tracks ranks 200 deep on both stores in every market.
Self-serve versus quote-only
MobileAction's most distinctive modules (Ad Intelligence, Search Ads Intelligence, CPP Intelligence, the API and managed services) are sales-gated. You get a demo and a quote rather than a price on the page, which is normal at that end of the market but means the real cost of the thing you want is unknown until you talk to someone.
Every ASOScan tier is on the pricing page with its limits: Solo $15, Pro $59, Business $149, Agency $299, and Enterprise as the only custom one. You can sign up and start without speaking to anybody, because there is nobody to speak to. ASOScan is built and run by one developer, not a sales org.
What neither of us should be sold on
Two honest limits. ASOScan does not offer download or revenue market estimates at all. If that is the number your reporting is built on, neither MobileAction's ad data nor our keyword data replaces a market-estimates product.
And no ASO tool, ours included, can promise a ranking outcome. What a tool can do is tell you which fields are underused, which keywords are winnable, and what your rivals changed this week. Anything phrased as guaranteed placement is worth walking away from.
Choose MobileAction if…
- Apple Search Ads is your primary, full-time channel and you need the deepest bid automation and ad-market intelligence
- You rely on SDK intelligence and ad-creative galleries for competitive research
- You need download and revenue estimates for market sizing
MobileAction is a strong platform. Their Apple Search Ads integration is best-in-class.
Choose ASOScan if…
- You want more apps and keywords per tier: 12 apps and 3,000 keywords at $59/mo vs 3-5 apps at $49-79/mo
- You want AI metadata generation and review sentiment analysis included at every tier
- You value a transparent, published scoring methodology: every signal weight is documented
- You want pre-computed keyword opportunities from 6 sources, ready each morning
- You want real-time browser updates without refreshing
- You work across iOS + Android and want cross-platform app grouping
- You want to launch Google Ads + Apple Search Ads from the same keyword data, created paused, inside your organic command center
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Common questions
Is ASOScan cheaper than MobileAction?
On keywords per dollar, yes. Our Pro plan is $59/mo for 12 apps and 3,000 total keywords vs MobileAction's Basic at $69/mo for 8 apps and 500 keywords. Our Business plan is $149/mo for 35 apps and 8,000 total keywords vs their Pro at $239/mo for 10 apps and 1,500 keywords. MobileAction's cheapest tier, Lite at $15/mo, tracks 100 keywords against 500 on ASOScan Solo at the same price. Their Ad Intelligence, Search Ads Intelligence and CPP Intelligence products are quote-only. Verified on mobileaction.co on 22 August 2026.
Does ASOScan manage Apple Search Ads?
Yes. ASOScan runs Apple Search Ads campaigns (and Google Ads for Android), built from the keywords you already track and created paused so nothing spends until you say go. MobileAction is a paid-first platform and goes deeper on bid automation and ad-market intelligence. If paid search is your full-time job, that's the tool to pick. If you want paid built into your organic ASO command center, ASOScan does both. (Ad campaigns drive traffic and installs, not organic rank.)
Can I switch from MobileAction to ASOScan?
Yes. You get a 7-day free trial on whichever plan you pick. You can run both tools in parallel during the trial to compare them with your own data, and import your keyword lists via CSV or the bulk keyword add sheet. No credit card is required to start the trial, and nothing is charged unless you pick a plan.
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