Launch Google Ads,
without leaving your ASO tool.
Turn the keywords and apps you already track into real Google App and Search campaigns. Created paused, with a live ad preview and an Ad Strength check, so nothing spends until you say go.
App campaigns: the right vehicle.
For promoting an app, Google’s App campaign is the purpose-built one: you give it your text (and an optional video), and Google auto-assembles ads across Search, Play, YouTube, Discover and AdMob and optimizes for installs or in-app actions. ASOScan builds it in three steps (pick a goal, write a few assets, review) and posts it paused.
- Bidding goals that fit your stage: maximize installs, target a cost-per-install, in-app actions, or ROAS.
- ASOScan fills in the app, store, geo and language from what you already track.
- An Ad Strength meter nudges you toward a stronger, more diverse asset mix.
- Created paused. You flip it on (and pause it) whenever you want.
A live preview that shows the real thing.
Modern ads aren’t one fixed line. Google rotates and recombines your headlines and descriptions. ASOScan shows that honestly: a real Google Search card and a store-listing card that sample your assets, with a shuffle to flip through combinations. You see what your ad will actually look like before you enable it.
- Search-result and app-listing previews, side by side.
- Shuffle to see another combination Google might serve.
- Per-asset character counts + an Ad Strength verdict as you type.
Create, manage, and read your campaigns.
Promote a keyword
One click on any tracked keyword pre-fills a Search campaign around it.
Enable / pause anytime
Flip campaigns on and off from the dashboard; spend only happens while enabled.
AI ad copy
Draft headlines and descriptions with AI, then edit before you create.
Rank chart overlay
See exactly which dates a keyword’s campaign was running, over its rank trend.
Performance at a glance
Impressions, clicks, and cost on the campaign list, in your account’s currency.
Your account, your control
Connect your own Google Ads account. The campaigns live there and stay yours.
Straight talk about what this is
- We help you create and manage campaigns; we don’t guarantee installs. Results depend on your app, creative, and bids.
- Goals beyond simple installs (in-app actions, ROAS) need conversion tracking set up in your Google Ads account (Firebase / GA4 / Google Play / a third-party SDK). We point you to it; we don’t set it up for you.
- Developer replies and campaigns are not a keyword-ranking signal. Ads drive traffic, not organic rank.
- This page is Google Ads (for Android). iOS apps run Apple Search Ads.
- App campaigns take text assets, image uploads, and an optional YouTube video; HTML5 banner bundles are coming.
Google Ads campaigns, answered.
What kind of campaigns can I create?
Google App campaigns (the install vehicle for apps and games, serving across Search, Play, YouTube, Discover and AdMob) and Google Search campaigns (text ads to your store listing). A campaign-type chooser picks the right flow.
Will this spend my money automatically?
No. Every campaign is created PAUSED. Nothing spends until you explicitly enable it, and you can pause it again at any time.
Do I need conversion tracking?
For a simple “get installs” goal, no. For in-app-action or ROAS goals, Google needs conversion tracking (Firebase, GA4, Google Play, or a third-party SDK) configured in your Google Ads account. We link you to it but don’t set it up for you.
Is this Apple Search Ads?
No. This page manages Google Ads (for Android apps). Apple Search Ads has its own page and runs for iOS apps: /features/apple-search-ads.
Whose Google Ads account is used?
Your own. You connect your Google Ads account; the campaigns live there and stay fully under your control.
Paid, wired to your organic work.
Launch your first campaign paused.
Connect Google Ads, pick a goal, and review the ad before you spend a cent.
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