ASOScan Blog
Practical App Store Optimization guides on keyword research, rank tracking for iOS and Android, store metadata, and competitor analysis.
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Play Store App Images: The 2026 Guide to Screenshots, Feature Graphics & Conversion
Play Store app images are the visuals Google Play shows on your listing before anyone reads a word: the app icon, the feature graphic, and the screenshots. Getting them right is a conversion job, and…
ASO Meaning: What App Store Optimization Is in 2026
ASO stands for App Store Optimization. It is the ongoing work of making an app easier to find in store search, and more likely to be installed once someone opens its listing.
App Store Optimization Company or Your Own Team? How to Decide
You are looking for an app store optimization company because your app needs more people to find it in search. Before you sign a retainer, answer one question first. Do you already have a marketing te…
App Store Optimization Services in 2026: What You're Actually Buying
App store optimization services are agencies, freelancers, or software subscriptions that improve how your app ranks in App Store and Google Play search. They also improve how many visitors to your st…
Google Play app optimization: what the store actually reads
Most Play ASO advice is Apple advice with the names changed. The two stores do not work the same way, and the difference that matters most is the description: Google indexes your long description, App…
App Localization: A Practical Guide for App Store & Google Play
App localization is the process of adapting a mobile app, and its App Store or Google Play listing, so it feels native to users in a specific language and region. That covers translated text plus the…
ASO vs Apple Search Ads: Organic vs Paid App Discovery
How organic ASO and paid Apple Ads (Apple Search Ads) differ, why strong ASO makes your ads cheaper, the cannibalization trap, and how to sequence the two for efficient growth.
App Store Ranking in 2026: How to Improve Visibility & Downloads
App Store ranking determines how visible your app is in search results and charts, directly impacting downloads. In 2026, ranking is influenced by metadata, keywords, user engagement, and algorithmic…
How to Increase App Downloads (Organically)
The five levers that actually grow app downloads: get seen, win the install, scale with ratings and localization, keep users, and accelerate with paid, in priority order.
App Store Keywords: The Complete 2026 Guide to Research, Optimization & Ranking
App Store keywords are the terms users search to find apps. They directly impact your visibility and downloads. This guide covers how to research, select, and optimize them for higher rankings in 2026.
App Store Keyword Research: How to Find Keywords That Convert
Search volume, difficulty, and relevance, plus the six sources of strong keyword candidates and a repeatable app store keyword research process for iOS and Google Play.
App Store Description Optimization (iOS & Android)
The description behaves oppositely on each store: indexed on Google Play, conversion-only on iOS. How to write each one, structure it, and use AI without overdoing it.