ASO Basics

Start here. What App Store Optimization actually is, which signals the App Store and Google Play rank on, and the order to work through a listing in. Every other folder assumes what is covered here.

ASO in 2026: The Complete Guide to App Store Optimization
ASO Basics

ASO in 2026: The Complete Guide to App Store Optimization

App Store Optimization ASO is the process of improving your app's visibility and conversion in the App Store and Google Play. In 2026, ASO remains a critical growth lever for mobile apps, with 65% of…

ASOScan·Jul 20, 2026·3 min read
App Store Optimization Jobs in 2026: Your Complete Career Guide
ASO Basics

App Store Optimization Jobs in 2026: Your Complete Career Guide

App Store Optimization ASO jobs focus on improving mobile app visibility in digital stores through keyword optimization, creatives testing, and performance analysis. With over 1,000 open positions in…

ASOScan·Jul 19, 2026·3 min read
App Store Ranking in 2026: How to Improve Visibility & Downloads
ASO Basics

App Store Ranking in 2026: How to Improve Visibility & Downloads

App Store ranking determines how visible your app is in search results and charts, directly impacting downloads. In 2026, ranking is influenced by metadata, keywords, user engagement, and algorithmic…

ASOScan·Jul 13, 2026·3 min read
App Store Category & Chart Rankings: How They Work
ASO Basics

App Store Category & Chart Rankings: How They Work

Top charts and category rankings differ from search rank. What drives them — download velocity plus the new 2026 retention and engagement weighting — and what you can actually control.

ASOScan Team·Jun 13, 2026·6 min read
The App Store Optimization Checklist (2026)
ASO Basics

The App Store Optimization Checklist (2026)

A complete, repeatable ASO audit: keyword research, iOS and Android metadata, creatives, ratings, localization, 2026 ranking signals, and measurement — with a field-limits reference.

ASOScan Team·Jun 13, 2026·6 min read
What Changed in ASO for 2026: New App Store & Google Play Ranking Signals
ASO Basics

What Changed in ASO for 2026: New App Store & Google Play Ranking Signals

Screenshot OCR indexing, organic Custom Product Pages (now 70 per app and keyword-assignable), Google Play experiments, and the shift toward engagement and retention — the 2026 ASO changes that matter.

ASOScan Team·Jun 12, 2026·8 min read
App Store Optimization in 2026: The Complete Guide for iOS & Android
ASO Basics

App Store Optimization in 2026: The Complete Guide for iOS & Android

What ASO is, why it is the highest-leverage organic channel for mobile apps, and how to optimize every field on the App Store and Google Play in 2026 — keywords, creatives, ratings, and localization.

ASOScan Team·May 26, 2026·12 min read