The ASOScan playbook

In ASOScanDashboard › Add app

Paste the link to your app on the App Store or Google Play. Then pick the markets you want to track, and the competitors you want to watch. ASOScan suggests competitors from the similar apps that the store shows next to yours, and you can paste any other store link. If your app is on both stores, link the two versions as one product. Together they use one app slot on your plan. Your ASO score and your first recommendations are ready in about a minute. Your keyword opportunities start to appear a few minutes later.

In ASOScanApp insights › ASO ReportApp insights › ASO Recommendations

The ASO Report shows your store page field by field, next to your competitors, with your score and its history. ASO Recommendations is a list of fixes made from your real metadata and ratings, with the critical fixes at the top. The checks follow the rules of each store. On the App Store they look at your subtitle and keyword field. On Google Play they look at your short and full description. Start at the top of the list and work down.

In ASOScanKeywords › Tracked Keywords

A keyword is a word or phrase that people type into the store search. Click Pick keywords for me to get a starting list. Then open your keyword opportunities: one ranked list from six sources, which are your metadata, your competitors, AI, Google Suggest, store data and trends. Each keyword shows its monthly search volume and its difficulty, so you can pick keywords that people search for and that you can win.

Start with keywords that have real searches and low difficulty. Move to harder keywords when you rank for the easy ones.

In ASOScanAdd keywords › Spy on a competitorApp Listing › ChangelogCompetitors & Market › Update Frequency

Pick a competitor in Keyword Spy, and ASOScan finds keywords that competitor ranks for. Add the good ones to your own list. The Changelog shows each change your competitors make to their title, subtitle and description, word by word, with the date. Update Frequency shows how often each of them ships. An alert tells you when a competitor changes their metadata.

Position MapChangelogUpdate Frequency

In ASOScanKeywords › Keyword SimulatorApp Listing › Localization

Put your most important keywords in the fields that the store reads for search. On the App Store, these are the name, the subtitle and the hidden keyword field. On Google Play, these are the title, the short description and the full description. In the Keyword Simulator, the AI writes two new versions of your metadata in the language of your market. It always keeps your brand name.

A German page from ASOScan reads like German, not like a translation.

In ASOScanApp Listing › App Page PreviewKeywords › Keyword Simulator

Put your draft into the Metadata Simulator to see your new ASO score. Use the Keyword Simulator to see which keywords each field covers and how many more searches you can reach. Your live store page does not change while you test. When the draft is ready, copy it into App Store Connect or Google Play Console and submit it there. ASOScan does not publish to the stores for you.

Change one or two fields at a time. Then you know which change made the difference.

In ASOScanKeywords › Tracked KeywordsApp Listing › Changelog

ASOScan checks your rank for each keyword every day, 200 positions deep, on the App Store and on Google Play. The rank charts show the movement, and the Changelog shows the date of each change to your store page. Compare the weeks before and after a change, not single days, because ranks move a little every day.

In ASOScanApp insights › Category RankCompetitors & Market › Featured Apps

Every day, ASOScan records your rank in your category, for your app and for each competitor, on one chart. Featured Apps tells you when your app or a competitor enters the top free chart of a country. So when your downloads jump, you can see if a chart spot explains it. When a competitor climbs, open their Changelog to see what they changed before it.

In ASOScanReviews & Ratings › Sentiment InsightsReviews & Ratings › Review Feed

ASOScan tags each review with its sentiment, its topics, and any bug or feature request in it. You see what users say without reading every review. Connect App Store Connect or Google Play Console to get your full reviews and to reply from ASOScan. The AI writes a draft reply in the language of the reviewer, in a tone that fits their rating. You can give the AI a short instruction, or start from one of your saved templates. You check the reply, then post it.

A reply helps the people who read your store page. It does not change your keyword rank.

SentimentReview FeedReply

In ASOScanAlerts & Reports › Alert RulesSettings › Webhooks

Create alert rules for rank drops, rating changes and competitor changes. ASOScan sends alerts by email, and with webhooks it can also send them to Slack or Microsoft Teams. Every Monday, the weekly digest email gives you a summary of all your apps. You can also download a PDF report for one app.