Keyword Research
Finding the terms people actually search, and judging whether you can rank for them. The iOS keyword field, Google Play’s indexed text, search volume and difficulty, and how to turn a keyword list into a metadata plan.
App Store Keywords: The Complete 2026 Guide to Research, Optimization & Ranking
App Store keywords are the terms users search to find apps—they directly impact your visibility and downloads. This guide covers how to research, select, and optimize them for higher rankings in 2026.
App Store Keyword Difficulty & Search Volume, Explained
What search volume and keyword difficulty really measure, how they are estimated (and why no tool has perfect data), and how to combine them to choose winnable keywords.
The iOS Keyword Field: How to Use All 100 Characters (30-30-100 Rule)
Apple’s hidden 100-character keyword field is the most underused real estate in ASO. The exact rules, the 30-30-100 strategy, and a before/after example to spend every character.
App Store Keyword Research: How to Find Keywords That Convert
Search volume, difficulty, and relevance — plus the six sources of strong keyword candidates and a repeatable app store keyword research process for iOS and Google Play.