ASOScan Blog
Specialist-grade App Store Optimization — keyword research, 200-deep rank tracking on iOS & Android, AI metadata, and competitor intelligence. 7-day free trial, cancel anytime.
Ad Campaigns in ASOScan: Run Google Ads & Apple Search Ads Alongside Your ASO
Launch and manage Google Ads and Apple Search Ads campaigns from your ASO command center — built on your tracked keywords, created paused, with a paid-vs-organic rank overlay.
ASO for Mobile Games: What Makes It Different
Game ASO shifts the emphasis: creatives, charts, ratings, and live events matter more, and players search by genre and mechanic. What is different and where to focus.
How to Measure ASO: KPIs, Metrics & Reporting
Measure ASO with four KPIs — rankings, impressions, conversion rate, and an ASO score — not installs alone. Where the data lives, how to report it, and the attribution caveat.
App Store Description Optimization (iOS & Android)
The description behaves oppositely on each store — indexed on Google Play, conversion-only on iOS. How to write each one, structure it, and use AI without overdoing it.
How to Increase App Downloads (Organically)
The five levers that actually grow app downloads — get seen, win the install, scale with ratings and localization, keep users, and accelerate with paid — in priority order.
App Icon Design for ASO & Conversion
The icon is your most-seen asset. Why it drives conversion (not keyword rankings), the design principles that win taps, and how to A/B test it on both stores.
App Store Category & Chart Rankings: How They Work
Top charts and category rankings differ from search rank. What drives them — download velocity plus the new 2026 retention and engagement weighting — and what you can actually control.
App Name & Title Optimization for ASO
The app title is the highest-weighted ranking field. The 30-character budget on both stores, the brand-plus-keyword formula, store rules, and how to choose the right title keyword.
App Store Competitor Analysis: How to Do It the Right Way
A repeatable ASO competitor analysis process: pick the right competitors, find the keyword gaps that matter most, tear down metadata and creatives, and monitor changes continuously.
App Ratings and Reviews: An ASO Strategy
Ratings and reviews drive both rankings and conversion. How to ask the right way, why developer replies are not a ranking signal, and how to mine review sentiment for insight.
ASO vs Apple Search Ads: Organic vs Paid App Discovery
How organic ASO and paid Apple Ads (Apple Search Ads) differ, why strong ASO makes your ads cheaper, the cannibalization trap, and how to sequence the two for efficient growth.
The App Store Optimization Checklist (2026)
A complete, repeatable ASO audit: keyword research, iOS and Android metadata, creatives, ratings, localization, 2026 ranking signals, and measurement — with a field-limits reference.