How the keyword simulator works

The layout

A toolbar at the top holds the drafts menu and Save. Under it, three headline numbers. Below those, your listing on the left and the keyword coverage table on the right. Whichever draft is open drives every number you see.

Reading the coverage ledger

Next to the editor, every tracked keyword in the active country is listed with its status. The chip is purely structural: it tells you whether your metadata's tokens match the keyword's tokens, not whether you'll rank for it.

• coveredLive and draft both contain the keyword. No change.
• gainedDraft contains the keyword, live doesn't. You'd start being indexed for it.
• lostLive contains the keyword, draft doesn't. A wording change cost you eligibility.
• not coveredNeither version contains the keyword. Tracked but unaddressed.

Coverage is a literal regex match against your title, subtitle, keyword field (iOS), short description (Android), and description. Same logic the App Store uses to decide whether you're eligible to appear in a search, not where you'll rank.

TMS: the headline number

TMS (Total Market Searches) is the middle of the three headline numbers. It's the sum of monthly searches for every keyword your draft covers, across all your tracked keywords for the active country.

Read it as a ceiling, not a forecast. TMS measures the size of the search pool you're eligible for, not how many of those searches you'll actually capture. Capturing them depends on where you rank, your conversion rate, and how much paid placement Apple or Google injects above you.

Next to it you see the change against live: +12,400 means your draft would expand the eligible pool by that many monthly searches; −3,100 means you'd shrink it.

Untapped reach & AI fill

In the coverage table, tick the keywords you don't cover yet. A bar appears above the table with the monthly searches those keywords add (MaxReach) and a Generate button.

Two ways to fill the gaps

• Edit fields by hand. Just type the missing terms into the title, subtitle, keyword field, or description. The ledger reclassifies as you type.
• Let AI do it. With keywords selected, click Generate. AI proposes two variants: AMEND (preserve all existing tokens, add the gaps) and REWRITE (full restructure, may drop low-value tokens). Both are auto-saved as new drafts so you can compare them against each other and against your manual edit.

On iOS, AMEND respects the 100-character keyword-field limit and avoids duplicates against your title and subtitle (Apple penalises repetition). If a target keyword can't fit, the AI reports it as skipped with a reason.

Saving and comparing drafts

Drafts are explicit-save: typing in the editor doesn't automatically persist anything. Three actions create or update saved rows:

• Save writes the current draft into the active simulation card (or creates a new one if you started from LIVE).
• Save as new always creates a new card, leaving the active one untouched. Use this to fork a variant.
• Rename / Duplicate / Delete sit on each saved draft in the drafts menu.

Switching between saved drafts reloads the editor with that card's draft and recomputes the ledger against today's tracked keywords and volume data, not a frozen snapshot. So a draft saved two weeks ago will show different numbers if your tracked keywords or volume signals have moved since.

Common workflows

Reasonable questions