Appfigures alternatives
Appfigures is best known for download and revenue estimates and app market intelligence, with ASO keyword tools layered on top. That is a strong category, and one ASOScan doesn’t offer at all. But if your primary job is keyword research and rank tracking, Appfigures caps keywords tightly on its lower tiers (25 on the entry plan, 100 around $45/mo) and real competitor-keyword work starts near $150/mo. ASOScan is a keyword-first ASO tool: more keywords per dollar, unlimited team seats on every plan, every-market coverage, and an AI suite. The choice comes down to whether you are buying an estimates-led analytics platform or a keyword-led ASO tool.
Appfigures = download/revenue estimates + market intelligence with ASO on top; ASOScan = keyword-first ASO with far more keywords per dollar and unlimited seats. Pick Appfigures for estimates; pick ASOScan (or Asodesk/MobileAction) when keyword breadth is the point.
- Appfigures’ flagship is download & revenue estimates and market intelligence, a real category ASOScan does not offer. Keep it if estimates are your core need.
- Its ASO keyword tools are an add-on: the entry plan tracks 25 keywords, ~$45/mo tracks 100, and competitor-keyword tracking starts around $150/mo (500 keywords).
- ASOScan is keyword-first: Solo $15 tracks 500 keywords, Pro $59 tracks 3,000, and Business $149 tracks 8,000, all with unlimited team seats.
- ASOScan covers all ~250 App Store / Google Play markets and includes AI metadata, AI keyword suggestions, and AI recommendations.
- Honest gap: ASOScan has no download/revenue estimates and no market-index reports. For that, Appfigures (or Sensor Tower) is the right tool.
Where Appfigures stands out
Appfigures has long focused on download and revenue estimates for apps you do not own. It also consolidates downloads, revenue, subscriptions, ad spend, and reviews from multiple App Store and Google Play accounts in one dashboard. Higher tiers add app-market intelligence and competitor market-sizing reports. If you need to gauge what an app earns or how large a market is, Appfigures is built for that work. ASOScan deliberately does not compete in this category.
Appfigures is an analytics-and-estimates platform with ASO as one module. A keyword-led team ends up paying for the platform to get the module.
- Download & revenue estimates for any app + historical, country-level granularity.
- Consolidated analytics across multiple stores/accounts in one place.
- App/market intelligence and competitor market-sizing on higher tiers.
Where teams outgrow it for ASO
Keyword allowance is the limit ASO buyers hit first. The entry plan includes 25 keywords; daily rank updates and popularity scores start on the ~$45/mo tier at 100 keywords, and competitor keyword tracking plus real-time analysis are gated to the ~$150/mo tier at 500 keywords. For anyone tracking several markets or a real keyword set, those caps run out quickly, and the price to lift them climbs fast ($150 → $600 → $1,400/mo on the ASO/intelligence ladder). The estimates product is still good. ASO buyers just end up paying platform prices for a keyword module.
- 25 keywords on entry; 100 at ~$45/mo; 500 (with competitor tracking) at ~$150/mo.
- Serious keyword + intelligence coverage lands in the $150–$1,400/mo range.
- A dense interface with a lot in it, heavier going than a focused ASO tool.
Where ASOScan fits
ASOScan is keyword-first and priced for breadth: Solo $15/mo tracks 500 keywords across 3 apps, Pro $59 tracks 3,000 across 12 apps, and Business $149 tracks 8,000 across 35 apps. Every plan carries unlimited team seats, all ~250 markets, and an AI suite (metadata generation, keyword suggestions, ASO recommendations, review-reply drafting). You can pressure-test the data with the free ASO scan before you create an account. The limitation is straightforward: ASOScan does not produce download or revenue estimates or market-index reports. If those are central to your work, Appfigures (or Sensor Tower) is the better fit, and some teams run a keyword-led tool alongside an estimates tool rather than paying platform prices for both.
| ASOScan | Appfigures | |
|---|---|---|
| Starts at | $15/mo (Solo, 500 keywords) | Free plan; $9.99/mo (Connect, 25 keywords) |
| Keywords at ~$150/mo | 8,000 (Business) | 500 (Optimize) |
| Team seats | Unlimited, every plan | Per plan |
| Every-market coverage | All ~250 markets | Global |
| Free scan, no signup | Yes | Free plan (signup) |
| Best known for | Keyword breadth + AI + price | Download/revenue estimates + market intelligence |
| Download/revenue estimates | No (by design) | Yes (flagship) |
Frequently asked questions
Is ASOScan a full Appfigures replacement?
For ASO (keyword research, rank tracking, competitor keywords, metadata, reviews) yes, and with far more keywords per dollar. For download/revenue estimates and market-index reports, no: ASOScan doesn’t offer those, so if estimates are central, keep Appfigures or pair the two.
How many keywords do I get for the money?
ASOScan Solo ($15) tracks 500 keywords, Pro ($59) tracks 3,000, and Business ($149) tracks 8,000, all with unlimited team seats. Appfigures includes 25 keywords on entry, 100 at ~$45/mo, and 500 at ~$150/mo.
Does ASOScan estimate downloads and revenue like Appfigures?
No. Estimating downloads and revenue for apps you don’t own is Appfigures’ core strength and a category ASOScan deliberately doesn’t offer. ASOScan focuses on keyword ASO, metadata, competitors, and reviews.
Can I try ASOScan before paying?
Yes. Run the free ASO scan on any App Store or Google Play app without signing up, then start a 7-day free trial on any plan. No credit card is needed to start it. Founding members get 25% off for life.
Which other Appfigures alternatives should I look at?
For keyword-led ASO: ASOScan, Asodesk, and MobileAction. For estimates/market intelligence like Appfigures: Sensor Tower. AppTweak and App Radar are broader ASO suites worth comparing too.
Put this into practice.
Run a free ASO scan on your own app, or start a 7-day free trial of the full platform.
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