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Practical App Store Optimization guides on keyword research, rank tracking for iOS and Android, store metadata, and competitor analysis.

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ASO Basics

What Changed in ASO for 2026: New App Store & Google Play Ranking Signals

Screenshot OCR indexing, organic Custom Product Pages (now 70 per app and keyword-assignable), Google Play experiments, and the shift toward engagement and retention: the 2026 ASO changes that matter.

Khalil Kitar·Jun 12, 2026·8 min read

Keyword Research

The iOS Keyword Field: How to Use All 100 Characters (30-30-100 Rule)

Apple’s hidden 100-character keyword field is the most underused real estate in ASO. The exact rules, the 30-30-100 strategy, and a before/after example to spend every character.

Khalil Kitar·Jun 3, 2026·8 min read

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