ASOScan Blog
Practical App Store Optimization guides on keyword research, rank tracking for iOS and Android, store metadata, and competitor analysis.
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Posts
Apple Ads
ASO vs Apple Search Ads: Organic vs Paid App Discovery
How organic ASO and paid Apple Ads (Apple Search Ads) differ, why strong ASO makes your ads cheaper, the cannibalization trap, and how to sequence the two for efficient growth.
App Growth & Marketing
How to Increase App Downloads (Organically)
The five levers that actually grow app downloads: get seen, win the install, scale with ratings and localization, keep users, and accelerate with paid, in priority order.