ASOScan Blog
Practical App Store Optimization guides on keyword research, rank tracking for iOS and Android, store metadata, and competitor analysis.
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App Store Keyword Research: How to Find Keywords That Convert
Search volume, difficulty, and relevance, plus the six sources of strong keyword candidates and a repeatable app store keyword research process for iOS and Google Play.
App Store Description Optimization (iOS & Android)
The description behaves oppositely on each store: indexed on Google Play, conversion-only on iOS. How to write each one, structure it, and use AI without overdoing it.
The App Store Optimization Checklist (2026)
A complete, repeatable ASO audit: keyword research, iOS and Android metadata, creatives, ratings, localization, 2026 ranking signals, and measurement, with a field-limits reference.
What Changed in ASO for 2026: New App Store & Google Play Ranking Signals
Screenshot OCR indexing, organic Custom Product Pages (now 70 per app and keyword-assignable), Google Play experiments, and the shift toward engagement and retention: the 2026 ASO changes that matter.