ASOScan Blog
Practical App Store Optimization guides on keyword research, rank tracking for iOS and Android, store metadata, and competitor analysis.
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ASO vs Apple Search Ads: Organic vs Paid App Discovery
How organic ASO and paid Apple Ads (Apple Search Ads) differ, why strong ASO makes your ads cheaper, the cannibalization trap, and how to sequence the two for efficient growth.
App Store Keyword Research: How to Find Keywords That Convert
Search volume, difficulty, and relevance, plus the six sources of strong keyword candidates and a repeatable app store keyword research process for iOS and Google Play.
App Store Category & Chart Rankings: How They Work
Top charts and category rankings differ from search rank. What drives them (download velocity plus the new 2026 retention and engagement weighting) and what you can actually control.
The App Store Optimization Checklist (2026)
A complete, repeatable ASO audit: keyword research, iOS and Android metadata, creatives, ratings, localization, 2026 ranking signals, and measurement, with a field-limits reference.
App Store A/B Testing: Custom Product Pages & Store Listing Experiments
How to A/B test your app store listing the right way: Apple Product Page Optimization and Custom Product Pages, Google Play Store Listing Experiments, and the rules for a valid test.
What Changed in ASO for 2026: New App Store & Google Play Ranking Signals
Screenshot OCR indexing, organic Custom Product Pages (now 70 per app and keyword-assignable), Google Play experiments, and the shift toward engagement and retention: the 2026 ASO changes that matter.
The iOS Keyword Field: How to Use All 100 Characters (30-30-100 Rule)
Apple’s hidden 100-character keyword field is the most underused real estate in ASO. The exact rules, the 30-30-100 strategy, and a before/after example to spend every character.