ASOScan Blog
Specialist-grade App Store Optimization — keyword research, 200-deep rank tracking on iOS & Android, AI metadata, and competitor intelligence. 7-day free trial, cancel anytime.
ASO for Mobile Games: What Makes It Different
Game ASO shifts the emphasis: creatives, charts, ratings, and live events matter more, and players search by genre and mechanic. What is different and where to focus.
How to Increase App Downloads (Organically)
The five levers that actually grow app downloads — get seen, win the install, scale with ratings and localization, keep users, and accelerate with paid — in priority order.
App Icon Design for ASO & Conversion
The icon is your most-seen asset. Why it drives conversion (not keyword rankings), the design principles that win taps, and how to A/B test it on both stores.
App Ratings and Reviews: An ASO Strategy
Ratings and reviews drive both rankings and conversion. How to ask the right way, why developer replies are not a ranking signal, and how to mine review sentiment for insight.
App Store A/B Testing: Custom Product Pages & Store Listing Experiments
How to A/B test your app store listing the right way — Apple Product Page Optimization and Custom Product Pages, Google Play Store Listing Experiments, and the rules for a valid test.