ASOScan Blog
Practical App Store Optimization guides on keyword research, rank tracking for iOS and Android, store metadata, and competitor analysis.
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Posts
How to Increase App Downloads (Organically)
The five levers that actually grow app downloads: get seen, win the install, scale with ratings and localization, keep users, and accelerate with paid, in priority order.
ASO for Mobile Games: What Makes It Different
Game ASO shifts the emphasis: creatives, charts, ratings, and live events matter more, and players search by genre and mechanic. What is different and where to focus.
App Icon Design for ASO & Conversion
The icon is your most-seen asset. Why it drives conversion (not keyword rankings), the design principles that win taps, and how to A/B test it on both stores.
App Ratings and Reviews: An ASO Strategy
Ratings and reviews drive both rankings and conversion. How to ask the right way, why developer replies are not a ranking signal, and how to mine review sentiment for insight.
App Store A/B Testing: Custom Product Pages & Store Listing Experiments
How to A/B test your app store listing the right way: Apple Product Page Optimization and Custom Product Pages, Google Play Store Listing Experiments, and the rules for a valid test.