ASOScan Blog
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App Name & Title Optimization for ASO
The app title is the highest-weighted ranking field. The 30-character budget on both stores, the brand-plus-keyword formula, store rules, and how to choose the right title keyword.
App Store Competitor Analysis: How to Do It the Right Way
A repeatable ASO competitor analysis process: pick the right competitors, find the keyword gaps that matter most, tear down metadata and creatives, and monitor changes continuously.
App Localization & Multi-Market ASO: A Practical Guide
Localization is more than translation. How to research keywords per market, localize iOS and Android metadata, pick markets, and turn every locale into new ranking real estate.
App Store Keyword Difficulty & Search Volume, Explained
What search volume and keyword difficulty really measure, how they are estimated (and why no tool has perfect data), and how to combine them to choose winnable keywords.
The iOS Keyword Field: How to Use All 100 Characters (30-30-100 Rule)
Apple’s hidden 100-character keyword field is the most underused real estate in ASO. The exact rules, the 30-30-100 strategy, and a before/after example to spend every character.
App Store Keyword Research: How to Find Keywords That Convert
Search volume, difficulty, and relevance — plus the six sources of strong keyword candidates and a repeatable app store keyword research process for iOS and Google Play.
App Store Optimization in 2026: The Complete Guide for iOS & Android
What ASO is, why it is the highest-leverage organic channel for mobile apps, and how to optimize every field on the App Store and Google Play in 2026 — keywords, creatives, ratings, and localization.