ASOScan Blog
Practical App Store Optimization guides on keyword research, rank tracking for iOS and Android, store metadata, and competitor analysis.
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How to Measure ASO: KPIs, Metrics & Reporting
Measure ASO with four KPIs: rankings, impressions, conversion rate, and an ASO score, not installs alone. Where the data lives, how to report it, and the attribution caveat.
App Icon Design for ASO & Conversion
The icon is your most-seen asset. Why it drives conversion (not keyword rankings), the design principles that win taps, and how to A/B test it on both stores.
App Store Competitor Analysis: How to Do It the Right Way
A repeatable ASO competitor analysis process: pick the right competitors, find the keyword gaps that matter most, tear down metadata and creatives, and monitor changes continuously.
App Ratings and Reviews: An ASO Strategy
Ratings and reviews drive both rankings and conversion. How to ask the right way, why developer replies are not a ranking signal, and how to mine review sentiment for insight.
App Store A/B Testing: Custom Product Pages & Store Listing Experiments
How to A/B test your app store listing the right way: Apple Product Page Optimization and Custom Product Pages, Google Play Store Listing Experiments, and the rules for a valid test.
App Localization & Multi-Market ASO: A Practical Guide
Localization is more than translation. How to research keywords per market, localize iOS and Android metadata, pick markets, and turn every locale into new ranking real estate.
What Changed in ASO for 2026: New App Store & Google Play Ranking Signals
Screenshot OCR indexing, organic Custom Product Pages (now 70 per app and keyword-assignable), Google Play experiments, and the shift toward engagement and retention: the 2026 ASO changes that matter.
App Store Keyword Search Volume and Difficulty, Explained
What app store keyword search volume and keyword difficulty each tell you, the third axis nobody plots, and a sequence for choosing keywords you can reach today.
The iOS Keyword Field: How to Use All 100 Characters (30-30-100 Rule)
Apple’s hidden 100-character keyword field is the most underused real estate in ASO. The exact rules, the 30-30-100 strategy, and a before/after example to spend every character.