ASOScan Blog
Specialist-grade App Store Optimization — keyword research, 200-deep rank tracking on iOS & Android, AI metadata, and competitor intelligence. 7-day free trial, cancel anytime.
How to Send ASO Alerts to Microsoft Teams (Workflow Setup)
Get ASO alerts in Microsoft Teams as they happen. A five-minute, no-code guide to connecting ASOScan to Teams with a Power Automate Workflow (the current method now that connectors are retiring) — plus which alerts to route there.
How to Send ASO Alerts to Slack (Webhook Setup Guide)
Get rank drops, competitor changes, and review spikes in Slack as they happen. A five-minute, no-code guide to connecting ASOScan to Slack with an incoming webhook — plus which alerts are worth routing there.
Best ASO Tools in 2026: An Honest Comparison (with Pricing)
There is no single best ASO tool — it depends on your portfolio and needs. An honest, dated side-by-side of the top App Store Optimization tools in 2026, with cost-per-keyword and where each one wins (and falls short).
Ad Campaigns in ASOScan: Run Google Ads & Apple Search Ads Alongside Your ASO
Launch and manage Google Ads and Apple Search Ads campaigns from your ASO command center — built on your tracked keywords, created paused, with a paid-vs-organic rank overlay.
ASO for Mobile Games: What Makes It Different
Game ASO shifts the emphasis: creatives, charts, ratings, and live events matter more, and players search by genre and mechanic. What is different and where to focus.
How to Measure ASO: KPIs, Metrics & Reporting
Measure ASO with four KPIs — rankings, impressions, conversion rate, and an ASO score — not installs alone. Where the data lives, how to report it, and the attribution caveat.
App Store Description Optimization (iOS & Android)
The description behaves oppositely on each store — indexed on Google Play, conversion-only on iOS. How to write each one, structure it, and use AI without overdoing it.
How to Increase App Downloads (Organically)
The five levers that actually grow app downloads — get seen, win the install, scale with ratings and localization, keep users, and accelerate with paid — in priority order.
App Icon Design for ASO & Conversion
The icon is your most-seen asset. Why it drives conversion (not keyword rankings), the design principles that win taps, and how to A/B test it on both stores.
App Store Category & Chart Rankings: How They Work
Top charts and category rankings differ from search rank. What drives them — download velocity plus the new 2026 retention and engagement weighting — and what you can actually control.
App Name & Title Optimization for ASO
The app title is the highest-weighted ranking field. The 30-character budget on both stores, the brand-plus-keyword formula, store rules, and how to choose the right title keyword.
App Store Competitor Analysis: How to Do It the Right Way
A repeatable ASO competitor analysis process: pick the right competitors, find the keyword gaps that matter most, tear down metadata and creatives, and monitor changes continuously.