ASOScan Blog
Practical App Store Optimization guides on keyword research, rank tracking for iOS and Android, store metadata, and competitor analysis.
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ASO vs Apple Search Ads: Organic vs Paid App Discovery
How organic ASO and paid Apple Ads (Apple Search Ads) differ, why strong ASO makes your ads cheaper, the cannibalization trap, and how to sequence the two for efficient growth.
How to Increase App Downloads (Organically)
The five levers that actually grow app downloads: get seen, win the install, scale with ratings and localization, keep users, and accelerate with paid, in priority order.
App Store Keyword Research: How to Find Keywords That Convert
Search volume, difficulty, and relevance, plus the six sources of strong keyword candidates and a repeatable app store keyword research process for iOS and Google Play.
App Store Description Optimization (iOS & Android)
The description behaves oppositely on each store: indexed on Google Play, conversion-only on iOS. How to write each one, structure it, and use AI without overdoing it.
App Store Category & Chart Rankings: How They Work
Top charts and category rankings differ from search rank. What drives them (download velocity plus the new 2026 retention and engagement weighting) and what you can actually control.
App Name & Title Optimization for ASO
The app title is the highest-weighted ranking field. The 30-character budget on both stores, the brand-plus-keyword formula, store rules, and how to choose the right title keyword.
ASO for Mobile Games: What Makes It Different
Game ASO shifts the emphasis: creatives, charts, ratings, and live events matter more, and players search by genre and mechanic. What is different and where to focus.
The App Store Optimization Checklist (2026)
A complete, repeatable ASO audit: keyword research, iOS and Android metadata, creatives, ratings, localization, 2026 ranking signals, and measurement, with a field-limits reference.
How to Send ASO Alerts to Microsoft Teams (Workflow Setup)
Get ASO alerts in Microsoft Teams as they happen. A five-minute, no-code guide to connecting ASOScan to Teams with a Power Automate Workflow (the current method now that connectors are retiring), plus which alerts to route there.
How to Send ASO Alerts to Slack (Webhook Setup Guide)
Get rank drops, competitor changes, and review spikes in Slack as they happen. A five-minute, no-code guide to connecting ASOScan to Slack with an incoming webhook, plus which alerts are worth routing there.
Ad Campaigns in ASOScan: Run Google Ads & Apple Search Ads Alongside Your ASO
Launch and manage Google Ads and Apple Search Ads campaigns from your ASO command center, built on your tracked keywords, created paused, with a paid-vs-organic rank overlay.
How to Measure ASO: KPIs, Metrics & Reporting
Measure ASO with four KPIs: rankings, impressions, conversion rate, and an ASO score, not installs alone. Where the data lives, how to report it, and the attribution caveat.